Era of mass marketing is definitly over now. Not only we need to reach customers in a personal way, but we need to be available at any time, any place, to come up to our guest's mind.
The mobile platform provides consumer engagement whenever, wherever – unlike the other traditional mediums.
Style not convinced ?
There are well over 100 million mobile web users in the US alone, according to comScore.
Not being on mobile will lead companies to loose market shares... This article explains you how to proceed.
