Google & Bing Confirm that Twitter/Facebook Influence SEO

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In the begining of December, both Google and Bing confirmed that Social Network have a direct impact on your ranking.

See the interniew by Danny Sullivan

What is SEO? SEO Means Search Engine Optimization,  it is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results, or results that are NOT part of the COMERCIAL LINKS appearing on the top and on the right of you google results, for which companies pay for, in order to offer a better visibility. Most people are not aware that those link are not "natural" results.

Natural Results order is determined by the ranking the search website attributes to your link according to the relevancy of their content to some key words. Google ranking, for instance, requires manual submission and human editorial review.  Some other search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.

It is stategic for any organisation to have a good visibility on the internet today. Being in the top links make the access to the website way much easier because people don't have time for research. And A few days ago, Google and Bing aknowledged that what way to have a better ranking is to be active in the social networks. Social Authority, as they call it, is a determining criteria for Google and Bing who consider If you have a Facebook or Twitter account, if you are active on these website, if you have a Following/Follower behaviour...

Social Network websites are today key actors in any marketing strategy. Being an active user can both help you being more popular, since they enable you to be advertized in an more accessible way on those websites, AND to have a beter rankings in more traditional tools sur as Google! it can take you some time but it is a win-win strategy !