5 Signs Your Marketing is Outdated

5 signs your marketing is outdated

by IMedia

Sign 1: You don't remember what your website looks like

Sign 2: The administrator of your Facebook account has left the company

Sign 3: You lost rankings when Google Places launched

Sign 4: Your paid search traffic directs to your homepage

Sign 5: Behavioral targeting is not in your vernacular

The article focuses on the importance of Digital Marketing and Sociale Medias.

An attractive website is the basis of Digital Marketing. 

It is crucial to look after your website regularly. It must be easy to use and attractive. It is your digital Brand Image! If your website is not attractive, and complicated to use, customer will not visit it and you will loose a chance to communicate with them and your brand image will suffer from that...

When using Digital marketing, you must be very active. Updating your website and and your Facebook or Twitter page, posting news or comments, answering your followers,... show your followers that you care about them . One of the principles of 

Social Medias is that you must be

 engaging with your consumers. They

 expect brands to be present, responsive, and authentic on social medias. If you do so, they will be seduced ! T

he rate of response is far higher in Social Media in comparison to the traditional media.

Another key tool in the Internet is Google, or Search Engines more generally. It is crucial to have a good referencing to enable customers to find you easily on the web ! Use SEO (Search Engine Optimization) : having a good ranking improves your visibility and gives you more traffic. Consumers don't like loosing time in looking for your website, it is way better if they can reach it easily. More, with a good referencing and ranking, your website can appear before your competitors, which may enable you to steal them some visitors ! 

Target you consumers : Media Marketing Programs are target oriented. If you are aware of the type os consumers visiting you websites and social pages, you can use that information to your advantage. Track consumer interests: If you know their habbits and tastes, you can reach them more efficiently by using ads adapted to them !  The more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers.

 

I definitly believe that today, the Internet has a crucial place in our life, and Digital Marketing is a tool that must not be neglected. It offers you the oportunity to reach a huge pool of consumers. Today, nearly everyone uses the Internet either for work or personaly. Not being present on the Web would make you loose some oportunity to communicate with them. Being active on the internet show your consumers that you care about them. This way you may have the oportunity to fidelize them!  

 Another advantage is that Digital media marketing strategies are far more cost-effective than the traditional marketing media tools. Online marketing includes use of mobile phone and internet technology provides a cheap medium to establish direct contact with the customers. A lot of actions that you can take to promote your brand and communicate with the consumers are free ! It often requires you some time, and involvement, and contrary to TV ads or street billboards, you don't have to pay for it or very few. 

 You only need to have someone dedidated to the digital activity.