1. Put your on-staff experts to work.
2. More social media only offers.
3. Someone to really take a big foursquare/Facebook Places leap
4. Cross promotion.
5. Fewer minutias
The way social media are used have evolved a lot, and very quickly. Having a Facebook page or a Twitter account is not enough for organizations today. Their aim is to use it efficiently, to engage customers!
Being part of the Social Media is no longer an option. You MUST be part of it! The reason is that it is part of our life style. Some would say that it’s not a serious place to be, but they’re wrong. They cannot be blamed because things evolved so quickly! But it’s time to recover your delay!
To do so, you have not only to be very active, but in a good way. Posting one-way comments is useless now:
- Be active in the social media. Experts think posts must be done at least twice or 3 times a week.
- Posts must influence people to comment, react, like, re-tweet… Create conversations on your pages! Involve people in these conversations; it will make them even more loyal.
- Answer your followers! Show them you’re close to them, and that you like conversing with them!
- Talk about your future events, talk about the expertise you have in your hotel (like your chef or concierge or florist ‘s interviews, recipes… !). People are curious, and want to learn new things when coming to your page.
- People also like being rewarded for the time they spend on your pages. Propose the special offers; offer them a glass of wine for newt visits, discounts …thanks to printable coupons, or special codes. This will give them a reason to continue follow you on the social medias!
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