D di h, think tank 2011
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Sunday, 17 April 2011
Wednesday, 6 April 2011
Sunday, 3 April 2011
Saturday, 2 April 2011
Top trends driving global hotel loyalty marketplace
Article
Loyalty programs are tools used by many companies, among them Hotel groups, to reward their guest’s loyalty.
Today, all hospitality ompanies have their own loyalty programs
Accor : A club
IHG: Priority Club Reward
Best Western : Best western reward
Shangri-la: Shangri-La’s Golden Circle
Hilton : HH Honor
Hayatt : Hayatt gold passport
Starwood : starwood prefered guests
A study was made by IHG ( Intercontinental Hotels Groups), which is today know as the hotel industry’s first loyalty club, Priority Club Rewards,; to study global loyalty trends in hospitality today.
It aimed at better understanding expectations, habits, customs, and wishes of guests.
To IHG, loyalty programs are linked to competitiveness.
Customers want it valuable and flexible
“The research clearly confirmed that hotel loyalty program members in every region of the world not only want to earn currency that is valuable and flexible, they also want to maintain absolute control in how they use it”
Here are the trends that appeared in this report :
- Hotel loyalty program points displace airline frequent flyer miles as preferred currency:
- Business travelers value loyalty more than price:
- Travelers across North America, Asia Pacific and Europe are equally point currency conscious:
- Global economy a solid indicator of consumer activity in loyalty programs
Loyalty programs are tools used by many companies, among them Hotel groups, to reward their guest’s loyalty.
Today, all hospitality ompanies have their own loyalty programs
Accor : A club
IHG: Priority Club Reward
Best Western : Best western reward
Shangri-la: Shangri-La’s Golden Circle
Hilton : HH Honor
Hayatt : Hayatt gold passport
Starwood : starwood prefered guests
A study was made by IHG ( Intercontinental Hotels Groups), which is today know as the hotel industry’s first loyalty club, Priority Club Rewards,; to study global loyalty trends in hospitality today.
It aimed at better understanding expectations, habits, customs, and wishes of guests.
To IHG, loyalty programs are linked to competitiveness.
Customers want it valuable and flexible
“The research clearly confirmed that hotel loyalty program members in every region of the world not only want to earn currency that is valuable and flexible, they also want to maintain absolute control in how they use it”
Here are the trends that appeared in this report :
- Hotel loyalty program points displace airline frequent flyer miles as preferred currency:
- Business travelers value loyalty more than price:
- Travelers across North America, Asia Pacific and Europe are equally point currency conscious:
- Global economy a solid indicator of consumer activity in loyalty programs
Wednesday, 30 March 2011
The best is to come for European hotels
Article
Despite a 4% fall in 2009, the hospitality sector growth is undoublty back, with a 7% growth, 2% above it's 2008 level. Investments are back, travelers are expecting to grow of around 2 to 4 %...
Trends look good for the hospitality industry ! And it seems that the best is to come !
Despite a 4% fall in 2009, the hospitality sector growth is undoublty back, with a 7% growth, 2% above it's 2008 level. Investments are back, travelers are expecting to grow of around 2 to 4 %...
Trends look good for the hospitality industry ! And it seems that the best is to come !
Monday, 21 March 2011
Sunday, 20 March 2011
Top ten hotel spa trends to watch in 2011
Article
More and More hotels are recognizing the iMportance of having a spa in their product. The idea of taking care of their customers lies in the meaning of the Spa, which stands for their willingness of proposing a customized product.
Nowadays, you can not imagin a luxury hotel that has no spa at all. It's been one generation that Spa has been developped in the hotel industry. Today, Brands often take over the spa industry, which gives value to the hotel itself ( see the Dior Spa at Plaza Athenee in Paris).
But the Spa industry is diversifying, in order to attract new customers : beyond wellness,
Spa tends to work on prevention and health.
this article provides us 10 trends to look after this year :
1. the spa brandwagon
2. The new « p » Word : prevention
(and the « sciEncE of spa »)
3. Embracing local spa market
4. Authenticity on steroids : the hyper-indigenous spa
5. The online spa (social media & the
Engagement Economy
6. New Groups :
celebrations, multigenerational travel
7. All eyes on Asia
8. Clients over 65 ? Give them results – not labels
9. Recognizing the difference
between medical tourism
and wellness tourism
10. 2011 spa "buzz Words "
More and More hotels are recognizing the iMportance of having a spa in their product. The idea of taking care of their customers lies in the meaning of the Spa, which stands for their willingness of proposing a customized product.
Nowadays, you can not imagin a luxury hotel that has no spa at all. It's been one generation that Spa has been developped in the hotel industry. Today, Brands often take over the spa industry, which gives value to the hotel itself ( see the Dior Spa at Plaza Athenee in Paris).
But the Spa industry is diversifying, in order to attract new customers : beyond wellness,
Spa tends to work on prevention and health.
this article provides us 10 trends to look after this year :
1. the spa brandwagon
2. The new « p » Word : prevention
(and the « sciEncE of spa »)
3. Embracing local spa market
4. Authenticity on steroids : the hyper-indigenous spa
5. The online spa (social media & the
Engagement Economy
6. New Groups :
celebrations, multigenerational travel
7. All eyes on Asia
8. Clients over 65 ? Give them results – not labels
9. Recognizing the difference
between medical tourism
and wellness tourism
10. 2011 spa "buzz Words "
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