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More and More hotels are recognizing the iMportance of having a spa in their product. The idea of taking care of their customers lies in the meaning of the Spa, which stands for their willingness of proposing a customized product.
Nowadays, you can not imagin a luxury hotel that has no spa at all. It's been one generation that Spa has been developped in the hotel industry. Today, Brands often take over the spa industry, which gives value to the hotel itself ( see the Dior Spa at Plaza Athenee in Paris).
But the Spa industry is diversifying, in order to attract new customers : beyond wellness,
Spa tends to work on prevention and health.
this article provides us 10 trends to look after this year :
1. the spa brandwagon
2. The new « p » Word : prevention
(and the « sciEncE of spa »)
3. Embracing local spa market
4. Authenticity on steroids : the hyper-indigenous spa
5. The online spa (social media & the
Engagement Economy
6. New Groups :
celebrations, multigenerational travel
7. All eyes on Asia
8. Clients over 65 ? Give them results – not labels
9. Recognizing the difference
between medical tourism
and wellness tourism
10. 2011 spa "buzz Words "
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