SEO is facing a new challenge :
so far, you had to optimize the search engine result, in a way that your name appear in the top of Search Engine results.
but today, with Google places,the challenge is not the same anymore : a recent Google study found that 20% of all searches on Google are used to find location specific answer. and Googlme place results appêar in the top of the search results.
when using SEO, the aim is to appear in the top of the page when tiping the name of the hotel or some key words. But people do not always know in which hotel they want to stay. Google place gives searchers results according to the geographical they chose. This is why it is important for you to appear in the top results given by Gogle place.
here are some tips to do so :
1. Add as much detailed information as possible
2.Fill out the additional, yet optional, information fields.
3.Take advantage of Google Tags.
4.Optimize your description.
5.Select category listings carefully.
6.Keep your title simple
7.Use the "share an update" feature.
8.Include pictures and videos.
9.Take advantage of the coupon feature
10.Encourage online interaction with your guests
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